Toronto Girl is more than just a brand—it’s a reflection of a journey full of risks, big dreams, and bold decisions. After graduating from university and bouncing between jobs, I took a break to live in a quiet town on the prairies. I needed a mental breather, time to figure out what I really wanted in life. But instead of finding clarity, I realized that the isolation and stillness weren’t for me. I thrive in a fast-paced environment, where every day brings something new.

So, I came back to Toronto. I wasn’t financially ready, but I took a gamble because I knew the city was where I belonged. The idea for Toronto Girl was born out of that “sink or swim” mindset. While selling a few products to people around my neighborhood, I noticed that specific designs resonated, and the demand for them grew. I saw an opportunity—and I jumped in.

I want Toronto Girl to embody that same feeling for others—whether you’re new to the city or chasing your dreams here, it’s exciting, a little scary, but absolutely worth it. This brand is for anyone who dares to step into the city with big ambitions, knowing that you have to dive in headfirst to see what you’re truly capable of.